Mount Sinai Health System Unveils Photo Exhibit "We Find A Way" by Ashley Gilbertson
August 22, 2022 | Source: Monroe Gallery of Photography
August 22, 2022This photo installation is part of Mount Sinai’s overarching branding and advertising campaign that launched in June 2021 and presents an emotional and raw view of what it takes to overcome challenging and complex health and scientific problems. The We Find a Way campaign and exhibit drew inspiration from the entire Mount Sinai community who went above and beyond to save countless lives during the pandemic, and how it seeks to do so for all health conditions. Their work has led to the development of new COVID-19 protocols, diagnostics, and therapeutics.
“This campaign reveals the soul of our organization, the resilience of our people, and our humanity,” said Kenneth L. Davis, MD, Chief Executive Officer of Mount Sinai Health System. “I’m inspired by the people who make us who we are, who entered into this profession because they care and are unsatisfied with the status quo, and who embody the Mount Sinai way.”
Throughout the photos, Mr. Gilbertson was able to showcase the deep humanity in how Mount Sinai’s staff finds a way to go above and beyond for the care of patients. Within the exhibit, Mount Sinai doctors, nurses, researchers, and other staff are seen committing to every single patient, even through the worst of the crisis.
“This casts an authentic spotlight on what we do and who we are,” said David A. Feinberg, Senior Vice President and Chief Marketing and Communications Officer of the Mount Sinai Health System and Dean for Marketing and Communications for the Icahn School of Medicine at Mount Sinai. “The distinctive experiences captured beautifully and thoughtfully reveal the essence of our community and Health System.”
Images include a physician’s assistant braiding a patient’s hair while the patient was under anesthesia and wouldn’t know, a patient in the operating room when their heart starts beating again, an occupational therapist helping a patient through rehab, quiet moments before surgery, researchers looking for solutions, a toddler patient returning home after a life-saving transplant, and more. The photo installation can be seen within The Mount Sinai Hospital at 1 Gustave L. Levy Place New York, NY 10029-6574.